Product authentification for brand protection

Simple. Offline. Secure.

Product authentication is of great importance for the supply chains and consumer world of tomorrow. Counterfeiting and product piracy not only pose a threat to consumer safety, but can also cause considerable economic damage and permanently harm a brand's reputation.

The full potential for brand security can be exploited by authenticating individual products. QR codes play a decisive role here. They transmit information and give products a unique identity. The only disadvantage so far: QR codes can be easily transferred and copied.

 

The counterfeit-proof QR code


And this is precisely where SmartID starts. We use the unique properties of the product surface as an additional feature for generating a counterfeit-proof QR code.

Similar to the human fingerprint, the surface characteristics of each product are unique. Our SmartID technology integrates these properties into a QR code and is thus able to protect individual products. Common smartphones can use it to securely verify product identities. No internet connection is required for this, as our patented technology works independently of database or blockchain systems. This means that every person in the supply chain – from the manufacturer to the intermediary to the end consumer – can check whether the product in question is actually genuine or whether it is a counterfeit. Simple. Offline. Secure.

SmartID – benefits, objective and concept at a glance

Marken vor Produktfälschung schützen

  • Produkte vor Fälschungen und Graumarktaktivitäten schützen.
  • Verwandeln Sie 4,7 Milliarden Smartphone Besitzer weltweit zu Agenten Ihrer Marke.
  • Lassen Sie Garantieansprüche nur noch von originalen Produkten zu und vermeiden Sie Prüfprozesse. 
 

Ihre Ziele

Identifizierung einzelner Produkte

 

Unser Konzept

Fälschungssicherer
QR Code

Protecting brands from counterfeiting

 

Protect products from counterfeiting and gray market activities.

Turn 4.7 billion smartphone owners worldwide into agents of your brand.

Allow warranty claims only for original products and avoid verification processes. 

Authentication of individual products

 

Protect your brand from counterfeiters by identifying individual products.

Engage your (end) customers with unique products.

Discover new digital tools with our technology and be one step ahead of the market.

Counterfeit-proof QR code

 

In the QR code unique features of the product surface are stored.

Your customers test offline via app whether the printed QR code matches the features of the product surface.

Offline verification minimizes IT complexity, costs and your company's CO2 footprint.

Our partner

evia

Strengthening fashion B2C relationships with brand protection

"Protection at individual product level based on unique surface textures was very attractive. We also like the idea of offline verification: no database, so we can offer our customers innovative, sustainable products." Steffen Tauber, evia research GmbH