SmartID: Your Key Technology for Secure Brand Protection and the Digital Product Passport

Counterfeits cause massive economic losses every year and undermine customer trust and safety. At the same time, companies face the challenge of integrating the Digital Product Passport (DPP) into existing processes—ideally in a way that ensures each product remains uniquely identifiable along the supply chain.

SmartID meets this challenge head-on: it combines reliable product identification with counterfeit-proof authentication, creating the perfect foundation for the Digital Product Passport.

The counterfeit-proof QR code

After nearly 50 years, the traditional barcode is nearing retirement. Starting in 2027, 2D barcodes such as QR codes will complement it. The reason: new regulations in the European Union require products and packaging to carry far more information — including production date, material composition, batch number, origin, or expiration date.

With SmartID, companies can not only meet these legal requirements but also ensure product authentication, brand protection, and complete traceability throughout their entire supply chain.

SmartID delivers exactly that:

• Secure link between product and Digital Product Passport: The DPP only becomes truly effective when the product’s identity is verified beyond doubt – SmartID provides that proof.
• Easy integration with existing QR-based DPP concepts: SmartID enhances current labeling systems instead of replacing them.
• Compatible with standard smartphones: No special hardware, no additional verification costs.

How SmartID works:

Every product surface tells its own story—just like a fingerprint. SmartID captures these unique surface patterns and encodes them into a counterfeit-proof QR code. A simple smartphone scan verifies authenticity, empowering everyone along the chain—from manufacturer to customer—to confirm a product’s legitimacy instantly.